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By RobertBass

Today, the National Adidas Hockey League (NHL(r),) and Adidas announced a seven year partnership. Starting with the 2017-18 season, Adidas will be the official outfitter for on-ice uniforms and also the official supplier of licensed apparel for the League.

Today, the National Adidas Hockey Hockey League Players Association (NHLPA), NHL, and Adidas announced a partnership for the 2016 World Cup of Hockey. Adidas will be the exclusive outfitter of replica and authentic jerseys for the eight-team tournament in September 2016.

“As an iconic brand that has a global reach and is a leader in performance, Adidas is the ideal partner. The World Cup of Hockey next year, and the launch of our new partnership coincide with our Centennial Celebration 2017, it couldn’t have been a better time to take our longstanding relationship into new heights. Gary Bettman said.

“We are looking forward to working with the creative minds at Adidas, who share our passion for growing hockey worldwide. Don Fehr said.

Through the League’s ongoing partnership with Reebok, the adidas hockey Group and NHL have enjoyed a long-standing, successful relationship. The new partnership will allow Adidas to expand its brand as a leader in sports and collaborate with one the most innovative leagues in the world. Reebok will continue to invest in its position as a top fitness brand by focusing on the partnership.

We are just adding the league to our growing icon collection, which already includes top athletes and U.S. league partnership across baseball, basketball, and football. adidas is focused on making athletes more efficient and we are ready to bring that mindset to the ice.

adidas announces the adidas NHL partnership news following the adidas hockey announcement of the signing of Connor McDavid (the number one pick in the 2015 NHL Draft). adidas will add top NHL players to its growing list of professional athletes.

The partnership will allow Adidas hockey to bring high-performance apparel and footwear to every NHL team’s locker room in addition to merchandising rights. adidas hockey will engage fans at all major NHL events including the Bridgestone NHL Winter Classic(r), Coors Light NHL Stadium Series ™, and the NHL All-Star Game. adidas will partner with the NHL to develop a variety of grassroots initiatives that encourage growth and excitement.

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